Smith Plastic Surgery is a cosmetic and plastic surgery practice located in Las Vegas, Nevada. The practice wanted to update the look and feel of their website to better engage their demographic, which is primarily women. Working with an inbound marketing agency that was hired to redesign the web site, I helped them develop brand standards for Smith Plastic Surgery, choosing colors and fonts to create a clean, simple, and elegant design. As part of the brand standards, I also established the creative direction for print collateral such as ads, internal marketing pieces as well as email headers and Facebook cover images used in their digital media campaigns. Since then, I have helped the center in creating many internal and external marketing assets.