Southern Surgical Arts is the cosmetic surgery practice owned by Dr. Chad Deal. Devoted 100 percent to cosmetic surgery, it is one of the leading practices in the Southeast region. In 2011, the two surgeons joined forces and rebranded themselves to reflect their new partnership. After the new brand was developed, I was contracted to help carry out the new identity that included internal design elements for the staff, as well as new marketing materials that would help bring recognition and qualified leads to their practice.
Since that time I have helped implement a number of different design elements for their business: print collateral, signage, motion graphics, social media, email marketing, etc. As the number of services they offered grew, I generated a new set of brand standards designed to help communicate their surgical practice and their spa services separately. In addition to executing design work I have also consulted with them on the redesign of their website.